Google AdWords (Display Network), B2B Email Marketing
Proven Strategy
Launching Invacare’s Website required building brand awareness and maximise reach - Google AdWords Display Network offered a cost-effective channel to achieve this while split targeting geographical areas (AU/NZ).
Customer Pathway
By linking straight to Invacare web platform key metrics are captured allowing streamlined improvements (i.e. KeyWord optimisation) over campaign period. A locally targeted eDM launched site to Dealer Network.
Improved Results
60+percent engagements from dealership via eDM, 835K+ Impressions, 700+ Clicks and Device usage Insights all point to a successful website launch.